Our Story

Our goal? You, feeling comfy and more like yourself during one of the most transitional times of life.

While others coo over the baby, we're all about helping you channel your inner SuperMom.We're crafting what we wished we had, and know you'll need, to simplify your life and generally make the hard parts easier. Like pumping at work or breastfeeding discreetly on-the-go while wearing luxuriously soft, genuinely-normal looking garments you are proud to wear, even beyond breastfeeding.

Comfort is Key

Comfort is just as important as function. We seek out fabrics that are soft and breathable, stretch, and, recover well. Easy care and machine washable are non-negotiables. Small details like heat seal labels, buttery soft premium fabrics with as few seams as possible, discreet nursing access, front adjust bra straps, and included band extenders underscore the importance we bring to your comfort as your postpartum body changes.

Customer Led Design

We spend a lot of our time iterating, refining, and perfecting the styles we produce. We regularly incorporate what we hear from our customers to create better products.

We are a certified women-owned business, founded by two sisters, and moms, over a decade ago to grant their own simple wish to make the experience of using a breast pump hands-free and easier.

We own 16 utility patents on designs that have won awards from third party, trusted parent resources such as Parent Tested Parent Approved, Mom's Choice Awards, Twinnie and Baby Maternity Magazine, Good Housekeeping and more...

Our success is defined by the number of women who have told us our garments made their transition into motherhood easier. Don't just take our word for it, check out the five star reviews across our product catalog. We still get excited every time we read a new review and hope to read one from you very soon!

While pregnancy, postpartum, and parenthood are universal experiences, they can also feel very isolating. If you’ve got questions or have product feedback, our small but mighty team, made up primarily of work-from-home moms (and a few dads as well), are eager to support you. Just reach out.

Styled by Moms, Loved by Moms

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  • Chemical Free Oeko-Tex Fabric