Our Story

Necessity. Innovation. Support. Comfort.


How We Got Our Start

You know something in your life needs to change when you find yourself sitting on the bathroom floor, on the verge of tears, while pumping. That’s what happened to one of our founders, Debra, after fighting a losing battle with a breast pump every two hours for 15-20 minutes at a time. Just because she was a new mom didn’t mean she had to give in to the woes of using a breast pump and give up on breastfeeding. Together with her sister, Joy, her necessity drove them to innovate and design their Signature Hands Free Breastpump Bra, a bra that has brought comfort and support to more than 1 million moms since 2008.

What Makes Our Products Unique


When moms talk, we listen. All of our products are designed alongside feedback we receive from mothers across the globe. Innovative Hands- Free Pump Support is at the root of all of our designs, putting the stressful and time-consuming strains of using a breast pump in the rear view mirror. Our objective has always been to create the ultimate go-to support system via the best multi-function, stylish yet comfortable bra out there.

Why We Love What We Do


We are a family run, sister-powered business, replacing traditional sibling rivalries with positive inspiration for each of us to do better! We understand that there are challenges that come alongside motherhood and believe that breastfeeding shouldn’t be one of them. We’re here to help, and we love being there for the journey. Having fellow moms reach out to tell us our bras prevented them from giving up on breastfeeding altogether is a pleasant reminder of why we went into business in the first place.