Comfort. Convenience. Confidence.


Your comfort, convenience & confidence are at the center of everything we create. Our obsession, is your gain.

Our journey began over 10 years ago with a Simple Wish. Debra and I, as busy working moms, hated wasting time holding our breast pumps multiple times a day. There were no suitable options available that could support a pump well and adjust in size as our bodies changed postpartum. Out of our personal need, our flagship, Adjustable Hands-Free Pumping Bra, that has supported over 2 million moms, was born.

Over the years, our focus has expanded to include a complete line of postpartum intimates, nursing apparel, new mama lounge wear and personal care products that provide comfort, create convenience and build confidence.

We are a certified women-owned, sister-powered business, replacing traditional sibling rivalries with positive inspiration! Debra and I collectively own 15 patents on designs that have won awards from third party, trusted parent resources such as PTPA, Mom's Choice Awards, Twinnie and Baby Maternity Magazine.

New moms, like you, are an essential part of our design process. We listen and learn from every interaction and are honored when you share with us. Our success is defined by the number of women who have told us our garments made their transition into motherhood easier. Don't just take our word for it, check out the 12,000+ five star reviews across our product catalog. We still get excited every time we read a new review and hope to read one from you very soon!

A big welcome to you! We look forward to supporting you on your journey.

Joy & Debra