New Arrivals

Discover our new maternity and nursing apparel collection

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Discover our Bras

Shop our award winning bras for both nursing and pumping.

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Our Apparel Line

Discover our new apparel collection

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  • 60 Day Return

    Items may be returned, at no cost to you, up to 60 days from the date on the packing slip.

  • Free Shipping

    Free Shipping on orders over $125 after discounts/credits have been applied.

"This is a game changer for pumping!!! Don’t hesitate, order this now!!!"

Michelle Wood

Mom's Favorites

Our comfortable line of maternity clothes

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By Moms, for Moms.

Our journey began over 10 years ago with a Simple Wish.

Debra and Joy, as busy working moms, hated wasting time holding our breast pumps multiple times a day. There were no suitable options available that could support a pump well and adjust in size as our bodies changed postpartum. Out of our personal need,
our flagship, Adjustable Hands-Free Pumping Bra, that has supported over 2 million moms, was born.

Our story
IN THE NEWS

It’s important to get a wire-free, multi-functional bra that fits correctly. My favorite nursing bra is a game changer... View full article.

What your post-pregnancy body weight comes down to is taking a healthy approach that caters to you and your baby's needs... View full article.

We concluded that the Simple Wishes Signature Hands Free Pumping Bra is the best for most women... View full article.

Trusted By Over 2 Million Moms

What Moms are saying

  • A perfect fit! On first try this one fits perfect and like a glove! It’s so soft and gives me enough support when I’m pumping for my twins! I’m so happy I found this company!

    Hallie T.

  • This has been my absolute favorite bra. This bra is perfect for hands free pumping and super comfortable to wear. I will be buying more!

    Rachel J.

  • Love the comfort and versatility of these bras! Perfect for the busy mom who needs easy access to nurse and pump and still look and feel great!

    Caitlyn H.
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