Dreaming of Warmer Weather

Find the perfect "one and done" outfit to transition through the seasons.
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Maternity Clothing

Clothing you'll love living in for breastfeeding & beyond. Check out our best sellers.

Simple wishes about us

By Moms, for Moms

While others coo over the baby, we're all about helping you channel your inner SuperMom. Founded by sisters, Debra and Joy, our story began over a decade ago with a simple wish....to make it easier to use a breast pump. Now, we're crafting what we wished we had, or think you'll need, to simplify your life and generally make the hard parts easier. Like pumping at work or discreetly breastfeeding on-the-go. All while wearing luxuriously soft, genuinely-normal looking garments, that make you feel confident and more like yourself.

Our story

In the news

What your post-pregnancy body weight comes down to is taking a healthy approach that caters to you and your baby's needs... View full article.

It’s important to get a wire-free, multi-functional bra that fits correctly. My favorite nursing bra is a game changer... View full article.

We concluded that the Simple Wishes Signature Hands Free Pumping Bra is the best for most women... View full article.

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