Bra Measuring Guide

80% of women are wearing an incorrect bra size. To help you get the perfect fit, we recommend taking your measurements.

Learn how how to take your measurements using our helpful video guide or 2 step slideshow below. Then, find your correct cup and band sizing, in our brand, using the chart at the bottom of this page.

Measure Your Under Bust

Step One

Wearing an unpadded bra, wrap a measuring tape around the top of your ribcage. You’re looking for a snug fit - so we recommend tightening on the exhale and noting the smallest measurement to the decimal in inches.

Measure Your Full Bust

Step Two

Wrap the measuring tape around the fullest part of your chest, making sure the measuring tape is parallel to the floor. Relax your shoulders and measure where it falls.

FIND YOUR SIMPLE WISHES BRA SIZE

Step Three

IMPORTANT: You will use this traditional (cup/band) bra sizing to determine your size for our alpha sized (S, M, L, XL etc) bra styles. Please reference the size chart on each product page.